Advertiser: MICROSOFT
Product/Service: XBOX 360/'HALO 3' VIDEO GAME
Entrant Company, City: RSA FILMS, New York
Country: USA
Advertising Agency: IN HOUSE
Country: USA
Production Company, City: RSA FILMS, Los Angeles
Country: USA
Director: Neill Blomkamp
Advertiser: MICROSOFT
Product/Service: XBOX 360/'HALO 3' VIDEO GAME
Entrant Company, City: RSA FILMS, New York
Country: USA
Advertising Agency: IN HOUSE
Country: USA
Production Company, City: RSA FILMS, Los Angeles
Country: USA
Director: Neill Blomkamp
Advertiser: MICROSOFT
Product/Service: XBOX 360/'HALO 3' VIDEO GAME
Entrant Company, City: McCANN WORLDGROUP, San Francisco
Country: USA
Advertising Agency, City: McCANN WORLDGROUP, San Francisco
Country: USA
2nd Advertising Agency, City: T.A.G. SF, San Francisco
Country: USA
Creative Director: Geoff Edwards, Scott Duchon
Copywriter: Rick Herrera
Art Director: Ben Wolan
Agency Producer: Vince Genovese
Account Supervisor: Chris McDonald
Production Company, City: GO FILM, Hollywood
Country: USA
Director: Simo
Advertiser: MICROSOFT
Product/Service: XBOX 360/'HALO 3' VIDEO GAME
Entrant Company, City: McCANN WORLDGROUP, San Francisco
Country: USA
Advertising Agency, City: McCANN WORLDGROUP, San Francisco
Country: USA
2nd Advertising Agency, City: T.A.G. SF, San Francisco
Country: USA
Creative Director: Geoff Edwards, Scott Duchon
Copywriter: Rick Herrera
Art Director: Ben Wolan
Agency Producer: Vince Genovese
Account Supervisor: Chris McDonald
Production Company, City: GO FILM, Hollywood
Country: USA
Director: Simo
Se difundió que JWT de España se quedó con el Grand Prix de Televisión del FIAP 2008 (Festival Iberoamericano de Publicidad) por una campaña realizada para Freixenet titulada “La Clave Reserva”.
Lo particular es que se trata de un corto realizado por Martín Scorsese al estilo de las películas de Hitchcock. La televisión fue utilizada como medio complementario, básicamente se difundió a través del viral marketing, en blogs y en YouTube.
Fue desarrollado para las Navidades pasadas y en este b